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Lanthanum

Lanthanum
17 posts
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Location:
North Carolina
United States
06.05.2011 15:02

How to do a release?

Ok, so after a chat with 30N where we were discussing various bands/artists and releases in the works I have a few questions for everyone.

Money is tight, for most of us this is a hobby at best.
1. Why do a formal CD relase? What are the benefits?
2. What does a small indie record label bring to the table?
3. How much should one expect to pay to get a CD pressed from start to finish?
4. How much should one expect to recoup, assuming you have some sort of fanbase?
5. What types of things do you do yourself vs. pay for, or look to the kindness of others to "donate" expertiese.
6. Any warnings, or insights on what to do and not do?

Thanks,
-Lan



christianindustrial.net

 
JaggedDoctrine

JaggedDoctrine
47 posts
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Location:
n.a.
07.05.2011 12:10
Re: How to do a release?
I'll give you my answers Lan.. (since I had bailed on the chat by the time you and EON were talking ;)

1. Why do a formal CD relase? What are the benefits?
>Some people still love CDs (as I do) I think you appear to be one step more professional with CD's.. and would definitely have a better change getting attention and credibility with a quality release on Disc.

2. What does a small indie record label bring to the table?
>My only experience with small indie was in '04 when Flish and Cold Fusion put the Absolution disc out for us. They paid for the disc printing and gave us a good stash of free copies of the disc as well.. They also paid for the disc to be mastered. Better deal than most small indies will likely give (Thanks Carson!)
My only experiences (2) with bigger labels was this:
a: get a local following via gigging
b: don't expect any label deal to be completed until the cd is on the shelf. Have a backup plan in place. Nothing like it when a label pulls out at the 11th hour of a deal because their accountant crunched numbers and decided the release was likely to not be profitable -- after 6 months of telling you not to talk to other labels because the deal was going to happen.

3. How much should one expect to pay to get a CD pressed from start to finish?
>Obviously, depends on the number of discs. I usually do 500 copies. If you have artwork, mastering and all done yourself, you can get 500 discs printed for about $700 plus shipping.
If you are looking for a smaller number, discmakers has a 100 CDr's in jewel cases for $199 + shipping --again you provide the artwork/mastering.

4. How much should one expect to recoup, assuming you have some sort of fanbase?
>Again..depends on the fanbase that is willing to pay. Maybe take pre-orders to see what kind of orders you get. Just remember that it is your hobby, and be surprised if you turned a profit.

5. What types of things do you do yourself vs. pay for, or look to the kindness of others to "donate" expertiese.
>We've done everything on some discs. On others, we've had guest artwork. And that was donated by fans. (Thanks Kam in South Africa for artwork to "Invisible", "Darkness Wrapped in Plastic", and "J.D. O.D.".. and to Cami for "The Stalker")

6. Any warnings, or insights on what to do and not do?
>Do not expect to make money! LOL
Do get your disc on CD Baby with digital distribution.
I've heard that having a cover song can be good. I'll let you know as soon as CD Baby gets their issues worked out with "The Stalker" and the digital distribution gets going on that one
If you are interested in making money, when you sign up for CD Baby, don't bother with the streaming option. They pay is so tiny per listen (i think it's about 1/100 of a penny) -- not sure if the free streaming has led to any JD CD or song sales on those sites.

Hope some of this helps. I know there are some other guys on here who can give their views as well.

Gary



www.jaggeddoctrine.com

 
DC

DC
36 posts
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Location:
United States
18.05.2011 10:25
Re: How to do a release?
My 2 cents, for what it's worth (significantly less than $0.02, lemme tell ya)

1. Why do a formal CD relase? What are the benefits?
Have not done a CD release. Have released the album digitally. Though I agree with what JD said. Some of us like having a disc in our hands. I'm one of these.

2. What does a small indie record label bring to the table?
Not a whole heck of a lot. Most of the indie labels I've had any contact with have a limited distribution network and not much in the way of finances. That said, indie labels tend to allow the artist more freedom and take chances on acts which are less likely to have mass appeal.

3. How much should one expect to pay to get a CD pressed from start to finish?
Depends on through whom one goes. I've seen adverts for CD pressings as cheap as $0.50 per disc, but that's at high volume and much of the work is done by the artist. Like JD said, the more you can do for yourself, the less expensive the CD pressing is going to be.

4. How much should one expect to recoup, assuming you have some sort of fanbase?
Haven't a clue. Too new to the production side of the scene to really know.

5. What types of things do you do yourself vs. pay for, or look to the kindness of others to "donate" expertise?
If you have the equipment and skill to do it yourself, it is better to do so. If you have the skill, but not the equipment, you might need to see if you can borrow or rent the equipment. If you have the equipment, but not the skill, it might behoove you to pay someone else to do the work. If you have neither, pay someone to do the work if you have the resources and the end result will be much better for it. If you have none of these (equipment, expertise, resources), then you do the best you can with what you have.


6. Any warnings, or insights on what to do and not do?
Make music for love of God and for love of music in that order. And only worry about the opinions of people who share your loves and taste in music - if even those. I have a friend who is my single harshest critic and I run every track by him because he is a musical snob. I figure, if it can get by him, then I've reached a point where I have done everything I can do for the track and it's time for me to take my hands off it and move on.


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